What You Need To Know About SEO: Basic Facts

Exposure could mean a lot for different firms, organizations or groups
seeking a wider venue to make their views heard, accepted, and
patronized. The main term used for this web-positioning method is the
seo, or the Search Engine Optimization.



----




What exactly is Search Engine Optimization?




The Internet age has spawned a phenomenon of new terms, new jobs, and
new career paths. The growth of the Worldwide Web is creating a new
realm, where new types of internet-savvy folks engage in careers that
require the skills of an intrepid explorer, searching for new worlds to
discover. Among these new tasks are those that require the faster, more
strategic placement or positioning of company adverts, documents,
products or issues, in order for these entities to have the most
maximum level of exposure in the web.



Exposure could mean a lot for different firms, organizations or groups
seeking a wider venue to make their views heard, accepted, and
patronized. The main term used for this web-positioning method is the
seo, or the Search Engine Optimization.



Search Engine Optimization is the terminology used to define, or
describe the action of gaining a better position within a search engine
or internet directory system based upon a selected key word or a group
of key words. With well over 4 billion documents already on the
internet, the prominent search engines are all flaunting that they can
locate most of them and show you a link from within their systems, and
each of the search engines or directory providers have different
guidelines by which a listing within their system is accomplished.



* Achieving Maximum exposure




As web-updated consumers, we are constantly on the lookout for sites
that address our specific interests, goals, or products at a specified
time and day. Most of us do not always know the URL (Universal Resource
Locator) for all the types of businesses that can fulfill that
interest, so we use a search engine or directory service to find them
for us.



For example, I plan to go out and take my girlfriend with me to a bar,
but I haven’t got an idea of which place to go to that I
haven’t already been to yet. The next most probable step for me
would be to go to a search engine and type in something like:
“bars and restaurants pasadena ca"; I put in the quotation marks
to make the search more specific, to get me closer to what I am looking
for. The phrase I wrote, "bars and restaurants pasadena ca" will be
used represent my main key word phrase.



Once I write those key words, I am, hopefully, going to get back a list
of the restaurants within the greater Pasadena area, and I indeed got
well over 500 or so choices too. What makes it more helpful is that I
could find those assorted choices in the local phonebook listings.
However, if I wish to make my list of choices much shorter, I would
type in, or enter a new search maybe like: "jazz bar pasadena
ca”.



Once the search engine has done its job, then I probably will get a
shorter list with these new, more precise characteristics. However, the
list created will be made in an order that is determined by the search
engine. The first one may or may not be starting with the letter A or a
number like the one on the phone directory.



From the bar and restaurant viewpoint, if they could be in the top 10
or 20 and get a lot of “hits” or visits by web users, they
will have a chance of being seen by the searcher. This is what Search
Engine Optimization is all about: gaining a position as close to #1 as
possible and then staying there on top, and to achieve maximum
exposure.



* It’s all about location




For those who own businesses, then the primary name of the game is
profits. Revenue of course, comes from people who spend their incomes
with you. The more people spend their money with you, the richer and
more successful you become.



In today’s business environment, it is all about LOCATION, and
the next important word that comes is “ADVERTISE”.



The way the worldwide web works is the same as in the world of
advertising or the directories: It’s about location in the search
engines and directory systems, and advertising. If your listing is
something less than the top 100, you stand an excellent chance of never
being seen, or viewed. Most people are notoriously impatient, and they
do not wish to wade through tons of listings. This simply means that
you really need to be near, or on the top of the lists for the key
words that you feel your prospective customers are, or will be using to
find you.



* How Search Engine Optimizers Do This




Improving your position on the web could be done through a wide variety
of methods. An easy way for this is to hire a professional Search
Engine Optimization firm that can do the job for you. You could check
their fees and price ranges on the web or the phone book. The process
is definitely a labor-intensive one, and definitely doesn’t come
cheap.



But anyway, you too can do it yourself. All you need to do is to get
the rules for listing within each of the engines and directory systems
where you wish to be listed, the register with them. If they allow you
to point to secondary pages that also discuss specific topics, then be
sure to do that by pointing to the pages within your site that cover
that topic. You may also need to check on your position every month
within each of the engines and directories to see how you are stacking
up, and sometimes you may need to modify your site to improve your
position, as well as your exposure.

About The Author

Vanessa Arellano Doctor


http://7seo.com - SEO Company


For more info visit http://7seo.com and http://seo.xon.us


--------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
--------------------------------------------------------------------------


Technorati Tags: web, internet, design, seo, job, career

Is Your Website Being Read? Why People Don’t Read Your Web Page

As the world virtually shrinks into the window on your computer screen,
the web site is the best and a must-have tool for any business. Not
only can it reach a global audience, it will boost your local exposure
exponentially—at a minimal cost.



However, your business web site isn’t, and shouldn’t
be, just an electronic version of your product/service brochure. It
could also be another potential revenue-generating source.



Just like a printed brochure, your web site doesn’t get read
by your visitors from top to bottom. At least not initially—and
not until you get them interested in what you have to offer.




First Impression




As the saying goes,




“You never get a second chance to make a first impression.”



And nowhere is this truer than on the Web. Your prospects form an
instant impression of you and your company the moment your home page
displays onto their computer screens.”



In a mouse click, your prospects determine who you are, how they
feel about you, and decide if they want to do business with you. Is
your web site creating the impression you want? Your business web site
acts as a silent salesman for your business. Knowing this,
wouldn’t you want to “dress” it to WOW your
customers?




Web Design vs Web Creation



Being able to draw doesn’t make one an artist. Just as having
written an essay doesn’t make one a novelist. At least not
without years of practice and training. Similarly, and with the
widespread availability of professional software, you as a small
business owner may choose to design-it-yourself (DIY). You may think
you could create your own artwork, “design” a promotion
flyer, build a web site.



However, to design something to visually communicate effectively
and compellingly, you have to consider its clarity, font usage,
readability.




Other things to consider are:




* Your business communications


* Branding and marketing mix



These are business communication problems to be addressed. You also
need to consider its consistency, identity, colour, professionalism,
integration, innovation and emotional impression.




Usability



Have you ever gone for a drive with a map someone else made and it
is poorly drawn or just wrong? We all hate the frustration of getting
lost. A difficult or inefficient navigation would break your web site
as quickly and easily as it was created (by yourself). We evaluate the
consistency, innovation, linkage, usability and presentation of the
design.



We also evaluate the resolution requirements, complexity,
consistency, usability to test the effectiveness of the web site
layout.




How We Really Use the Web




In his book, Don’t Make Me Think: A Common Sense Approach to Web Usability, web usability guru, Steve Krug, writes:



“When we’re creating sites, we act as though people are
going to pore over each page, reading our finely crafted text, figuring
out how we’ve organized things, and weighing their options before
deciding which link to click.



What they actually do most of the time (if we’re lucky) is
glance at each new page, scan some of the text, and click on the first
link that catches their interest or vaguely resembles the thing
they’re looking for. There are usually large parts of the page
that they don’t even look at.”




How we really use the web site




Krug adds that if one wants to design effective Web pages, there are three facts about real-world Web use to consider:




1) We don’t read pages. We scan them.




Why? Because:




* We’re usually in a hurry.


* We know we don’t need to read everything.


* We’re good at it.




2) We don’t make optimal choices. We satisfice.




Why? Because:




* We’re usually in a hurry.


* There’s not much of a penalty for guessing wrong.


* Weighing options may not improve our chances.


* Guessing is more fun.




3) We don’t figure out how things work. We muddle through.




Why? Because:




* It’s not important to us.


* If we find something that works, we stick to it.

About The Author

Sherman Cheong



Pagethinker is all about web design tips for online marketing.
Helping online marketers create effective websites using simple design
principles; increase the user experience of your visitors to your
website; attract customers and links; sell something! http://www.pagethinker.com


--------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
--------------------------------------------------------------------------


Technorati Tags: web, internet, design, seo, job, career

Is Your Website Being Read? Why People Don’t Read Your Web Page

As the world virtually shrinks into the window on your computer screen,
the web site is the best and a must-have tool for any business. Not
only can it reach a global audience, it will boost your local exposure
exponentially—at a minimal cost.



However, your business web site isn’t, and shouldn’t
be, just an electronic version of your product/service brochure. It
could also be another potential revenue-generating source.



Just like a printed brochure, your web site doesn’t get read
by your visitors from top to bottom. At least not initially—and
not until you get them interested in what you have to offer.




First Impression




As the saying goes,




“You never get a second chance to make a first impression.”



And nowhere is this truer than on the Web. Your prospects form an
instant impression of you and your company the moment your home page
displays onto their computer screens.”



In a mouse click, your prospects determine who you are, how they
feel about you, and decide if they want to do business with you. Is
your web site creating the impression you want? Your business web site
acts as a silent salesman for your business. Knowing this,
wouldn’t you want to “dress” it to WOW your
customers?




Web Design vs Web Creation



Being able to draw doesn’t make one an artist. Just as having
written an essay doesn’t make one a novelist. At least not
without years of practice and training. Similarly, and with the
widespread availability of professional software, you as a small
business owner may choose to design-it-yourself (DIY). You may think
you could create your own artwork, “design” a promotion
flyer, build a web site.



However, to design something to visually communicate effectively
and compellingly, you have to consider its clarity, font usage,
readability.




Other things to consider are:




* Your business communications


* Branding and marketing mix



These are business communication problems to be addressed. You also
need to consider its consistency, identity, colour, professionalism,
integration, innovation and emotional impression.




Usability



Have you ever gone for a drive with a map someone else made and it
is poorly drawn or just wrong? We all hate the frustration of getting
lost. A difficult or inefficient navigation would break your web site
as quickly and easily as it was created (by yourself). We evaluate the
consistency, innovation, linkage, usability and presentation of the
design.



We also evaluate the resolution requirements, complexity,
consistency, usability to test the effectiveness of the web site
layout.




How We Really Use the Web




In his book, Don’t Make Me Think: A Common Sense Approach to Web Usability, web usability guru, Steve Krug, writes:



“When we’re creating sites, we act as though people are
going to pore over each page, reading our finely crafted text, figuring
out how we’ve organized things, and weighing their options before
deciding which link to click.



What they actually do most of the time (if we’re lucky) is
glance at each new page, scan some of the text, and click on the first
link that catches their interest or vaguely resembles the thing
they’re looking for. There are usually large parts of the page
that they don’t even look at.”




How we really use the web site




Krug adds that if one wants to design effective Web pages, there are three facts about real-world Web use to consider:




1) We don’t read pages. We scan them.




Why? Because:




* We’re usually in a hurry.


* We know we don’t need to read everything.


* We’re good at it.




2) We don’t make optimal choices. We satisfice.




Why? Because:




* We’re usually in a hurry.


* There’s not much of a penalty for guessing wrong.


* Weighing options may not improve our chances.


* Guessing is more fun.




3) We don’t figure out how things work. We muddle through.




Why? Because:




* It’s not important to us.


* If we find something that works, we stick to it.

About The Author

Sherman Cheong



Pagethinker is all about web design tips for online marketing.
Helping online marketers create effective websites using simple design
principles; increase the user experience of your visitors to your
website; attract customers and links; sell something! http://www.pagethinker.com


--------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
--------------------------------------------------------------------------


Technorati Tags: web, internet, design, seo, job, career

Wise Words: Analyse Keywords For Better Website Positioning

Good analysis and research is the main criteria when it comes to
sorting out your keywords. Easier said than done though in the great
majority of cases. Engaging an expert is possibly one of the best moves
you'll make, as they'll run rings around any amount of work you'll do
on your own. The difference between the best keyword analysis software
and the freebees can be colossal. The best tools will unearth some real
eye openers you'll never have thought about.



One elementary yet very common mistake is to gather together a
bunch of keywords and to copy them across an entire website. This will
drastically reduce the effectiveness of pages. If instead you focus and
carryout research upon 2 to 5 words per page the results are likely to
be much better.



It's worth remembering that keyword spellings can obviously vary
from country to country. If we consider some of the most outstanding
differences between English speaking nations such as England, the US
and Australia, a whole new batch of keywords may be worth further
analysis. Not only are spellings possibly different but also entire
words will have their alternatives (eg pavement and sidewalk). Complete
phrases may also be regularly used and understood in one country but
not in another. Particular phrases can even vary greatly on a much more
local level, especially if we consider popular sayings and slang. That
said one of the best policies you can adopt is to check your keywords
regularly. All things web related tend to change fairly quickly. What
works today could be desperately out of line tomorrow. Once you feel
you have a good set of keywords together, you'd be best advised to
carryout some basic search engine tests. Testing will illustrate:




* If keywords are correct for the niche of the page concerned.


* Competitiveness of keywords and the strength of the competition.

* If sites ranked for particular keyword searches are really
competitors or have any relationship to the area in which you compete.



OK, now's the time to hit you with a big one – Latent
Semantic Indexing otherwise referred to as Latent Semantic Analysis.
Gosh where did that one suddenly come from? Well it's possibly too much
to adequately detail in this brief article, but worth mentioning
nevertheless. If you want to get serious about your keywords and SEO in
general, then some additional research around LSI will do you the world
of good. Wikipedia lists LSI as a "technique in natural language
processing, in particular in vectorial semantics, of analysing
relationships between a set of documents and the terms they contain by
producing a set of concepts related to the documents and terms". Well
no one ever said it was simple, but basically from a search engine
performance point of view we are interested in the relationship,
grouping, positioning and variation of terms. Occasionally the right
mix can just be stumbled across but most web designers wouldn't really
be aware they'd got it right or wrong. First understanding and then
using this mix intelligently can set your pages leagues ahead of the
competition.



As pointed out at the start it's perhaps best leaving the whole
business of SEO and keywords to the experts. This is assuming you can
find someone who's competent and has your best interests in mind. If
your budget is only small or you site performs so badly that anything
is an improvement, then the best advice is to keep it simple. Sorting
out your keywords for a site that has previously coped reasonably well
without will make a big difference. Don't expect overnight success. The
top search engines move at their own pace, so it's not uncommon for
site modifications to take several weeks to filter through to an
improvement in search positioning.




This article is free to republish provided the resource information remains intact

About The Author

Paul Coupe is lead designer / developer with Zoom Online.




Zoom Online - Providing total online solutions.


Contact: paul@zoom-online.co.uk




http://www.zoom-online.co.uk/e-marketing/Wise_Words_Analyse_keywords_for_better_website_positioning.htm


--------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
--------------------------------------------------------------------------


Technorati Tags: web, internet, design, seo, job, career, keyword

Choosing An Effective Web Design Company

Here's the scenario...




..You're a business person, you know all there is to know about your
industry and your products. You felt the time was right to expand your
business by harnessing the power of the internet. You know that with
the tools available today, just about anyone can throw together a
website, however, you also know that there are many issues and pitfalls
that can turn a good idea into a complete disaster... time to call in
the professionals.




Good plan!


But here's the problem...



There are hundreds of them!!! Prices range from £50 to
£5000 for seemingly the same product, there are big companies,
small companies and freelancers all selling web design services. Your
friends grandson who just left kindergarten can do you a good deal if
you're prepared to pay in cash.



In my opinion, if you are going to buy something...anything...you
need to have a basic understanding of the issues surrounding it: The
good points, the bad points. Acceptable and unacceptable concessions.
Consequences and benefits. In this article, we are going to attempt to
show you how to avoid getting ripped off by providing you with the
necessary understanding required when choosing a web designer. Once you
have read and inwardly digested the contents of this article, you
should be confident that the web design company you choose will build
you a web site that will fulfil the vision that you have for it.



Step 1: Choose a Few Reputable Web Design Firms




The first step when choosing a web design company is to shortlist a
number of prospects. The best method possible is to choose a selection
of companies based on personal recommendation. Many business people
know other business people who can supply referrals. Given the benefit
a well developed web site can have on your business, it is well worth
taking the time to tap into your network of contacts to get the name of
3 or 4 satisfactory web design companies to choose from.



In the event that this doesn't work for you, use a local directory, the
internet or a newspaper to make a list of potential web designers.
(Remember that anyone can pay an internet marketing firm to get them at
the top of a search engine such as Google so a company's ranking does
not mean that they are capable of delivering a good solution.)




Step 2: Check Out the Web Design Companies Own Web Site



It stands to reason that if a company is capable of creating
workable web sites or solutions then its own site should be beyond
reproach, so take a look at their own web site as well as a couple of
sites from their portfolio, if portfolio items are not available,
simply e-mail them and ask.



The Design of the Web Site




The following are a number of things to look for when choosing a web design company from your shortlist:-




Are there apparent errors (spelling errors, missing pictures, broken links etc.)?




Attention to detail is vital in web design. What you see on a web page
is the result of a great deal of complex interaction beneath the
surface. If that which is visible is full of errors, it stands to
reason that the same level of care has been taken over the code which
makes the site function. Spelling and grammatical errors will harm your
credibility and a dysfunctional web site will frustrate your audience.



Can You Easily Find the Information You Are Looking For?




This is critical. If you find yourself on a web site, the chances are
you were looking for something in particular. Ensure that the elements
of the designer's web site are easy to find. Check that you are able to
quickly and easily spot the contents of the pages and move freely
between pages.




Other design considerations are as follows:-




- Is the text clear and easy to read?




- Are the pages uncluttered and easy on the eye?




- Are there elements such as excessive animation distracting the user from the main text?




- Does the site appear quickly?




- Does the colour scheme and design fit in with the brand of the company (take the logo as a benchmark)?




The Technical Bits




Now this is important! Why?



First, because there is legislation in both the UK, the US and a
variety of European countries that requires your site be accessible to
disabled users. Failure to adhere to this will result in your having to
hire a third party company to re-code and possibly redesign your entire
web site.



Secondly, if your web site is not coded using standards (set by the
www council) it may not function correctly when viewed by different
people using different equipment.



Finally, it is a well known time-proven fact that if your visitor
is kept waiting more than 10 seconds for a web page to appear, they
will move on.



SO HOW DO I TELL ?!




I hear you cry in desperation! Well, you don't need to be a geek or
even know the first thing about web design, html or programming. All
you need are the addresses of a couple of useful websites and an
explanation of how to use the tools found there. A web page has been
created for your convenience that contains links to these sites and
detailed instructions on how to use the tools provided and evaluate the
results. The link appears at the foot of this page.



It should be noted that evaluating these elements will give you
some idea of the technical ability of your chosen web site design
companies. There are many many more issues that a web site designer
should be aware of, and in fact should take care of without you even
knowing about it. The points listed here are, in our opinion, those
that will have the greatest impact on your business and are so often
ignored by less scrupulous web design companies.



Step 3: Contact the Web Design Firms




Now you should have pretty much narrowed down the possibilities you can
go ahead and get in touch. Most companies will jump at the chance to
talk to you and convince you of their product offerings. However, what
you are interested in are the facts, not the sales pitch.



You have already established their design and technical capabilities,
now you are interested in their ability to fulfil your needs and
provide you with efficient service. Ask for some references from their
most recent projects. Ask for the web addresses, contact names, details
and completion dates. In approaching them in this way you ensure that
you're not getting the one or two satisfied clients that they have
serviced in the past, you are getting up to date clients and up to date
projects.



Once you have their details, call the referees. The following are some
idea's of the kind of information you might want to extract from these
people:-




Verify the details you have been given in respect to project completion dates.




Find out about the quality of service the client received




Ask how able the web design company was in establishing and anticipating the needs of their client.




Discuss deadlines and timely delivery




Try to establish how effective the site has been in achieving the original goals of the client




Ask if the client has any complaints



Don't be afraid to speak frankly, whether satisfied with the
service or not, most people are happy to be given the opportunity to
sing praises or vent frustrations.




Step 4: The End



Well, having done all of this you should have a pretty good idea
which company is going to provide a solution that's going to work for
you. It may seem like a lot of work, but not only are you about to part
with a substantial sum of money, but if the web site you receive
doesn't do its job properly, you could well be missing out on new
business or worse still convincing potential clients to go elsewhere.

About The Author

Phill Bernier is the owner of Adira Limited, (http://www.adira.co.uk)
a web design company based in Winchester, Hampshire, UK. Phill has a
degree in Business IT and 5 years experience of running his own
company. Phill has given talks at a number of events and has published
a number of related articles.

--------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
--------------------------------------------------------------------------


Technorati Tags: web, internet, design, seo, job, career

Choosing An Effective Web Design Company

Here's the scenario...




..You're a business person, you know all there is to know about your
industry and your products. You felt the time was right to expand your
business by harnessing the power of the internet. You know that with
the tools available today, just about anyone can throw together a
website, however, you also know that there are many issues and pitfalls
that can turn a good idea into a complete disaster... time to call in
the professionals.




Good plan!




But here's the problem...



There are hundreds of them!!! Prices range from £50 to
£5000 for seemingly the same product, there are big companies,
small companies and freelancers all selling web design services. Your
friends grandson who just left kindergarten can do you a good deal if
you're prepared to pay in cash.



In my opinion, if you are going to buy something...anything...you
need to have a basic understanding of the issues surrounding it: The
good points, the bad points. Acceptable and unacceptable concessions.
Consequences and benefits. In this article, we are going to attempt to
show you how to avoid getting ripped off by providing you with the
necessary understanding required when choosing a web designer. Once you
have read and inwardly digested the contents of this article, you
should be confident that the web design company you choose will build
you a web site that will fulfil the vision that you have for it.



Step 1: Choose a Few Reputable Web Design Firms




The first step when choosing a web design company is to shortlist a
number of prospects. The best method possible is to choose a selection
of companies based on personal recommendation. Many business people
know other business people who can supply referrals. Given the benefit
a well developed web site can have on your business, it is well worth
taking the time to tap into your network of contacts to get the name of
3 or 4 satisfactory web design companies to choose from.



In the event that this doesn't work for you, use a local directory, the
internet or a newspaper to make a list of potential web designers.
(Remember that anyone can pay an internet marketing firm to get them at
the top of a search engine such as Google so a company's ranking does
not mean that they are capable of delivering a good solution.)




Step 2: Check Out the Web Design Companies Own Web Site



It stands to reason that if a company is capable of creating
workable web sites or solutions then its own site should be beyond
reproach, so take a look at their own web site as well as a couple of
sites from their portfolio, if portfolio items are not available,
simply e-mail them and ask.



The Design of the Web Site




The following are a number of things to look for when choosing a web design company from your shortlist:-




Are there apparent errors (spelling errors, missing pictures, broken links etc.)?




Attention to detail is vital in web design. What you see on a web page
is the result of a great deal of complex interaction beneath the
surface. If that which is visible is full of errors, it stands to
reason that the same level of care has been taken over the code which
makes the site function. Spelling and grammatical errors will harm your
credibility and a dysfunctional web site will frustrate your audience.



Can You Easily Find the Information You Are Looking For?




This is critical. If you find yourself on a web site, the chances are
you were looking for something in particular. Ensure that the elements
of the designer's web site are easy to find. Check that you are able to
quickly and easily spot the contents of the pages and move freely
between pages.




Other design considerations are as follows:-




- Is the text clear and easy to read?




- Are the pages uncluttered and easy on the eye?




- Are there elements such as excessive animation distracting the user from the main text?




- Does the site appear quickly?




- Does the colour scheme and design fit in with the brand of the company (take the logo as a benchmark)?




The Technical Bits




Now this is important! Why?



First, because there is legislation in both the UK, the US and a
variety of European countries that requires your site be accessible to
disabled users. Failure to adhere to this will result in your having to
hire a third party company to re-code and possibly redesign your entire
web site.



Secondly, if your web site is not coded using standards (set by the
www council) it may not function correctly when viewed by different
people using different equipment.



Finally, it is a well known time-proven fact that if your visitor
is kept waiting more than 10 seconds for a web page to appear, they
will move on.



SO HOW DO I TELL ?!




I hear you cry in desperation! Well, you don't need to be a geek or
even know the first thing about web design, html or programming. All
you need are the addresses of a couple of useful websites and an
explanation of how to use the tools found there. A web page has been
created for your convenience that contains links to these sites and
detailed instructions on how to use the tools provided and evaluate the
results. The link appears at the foot of this page.



It should be noted that evaluating these elements will give you
some idea of the technical ability of your chosen web site design
companies. There are many many more issues that a web site designer
should be aware of, and in fact should take care of without you even
knowing about it. The points listed here are, in our opinion, those
that will have the greatest impact on your business and are so often
ignored by less scrupulous web design companies.



Step 3: Contact the Web Design Firms




Now you should have pretty much narrowed down the possibilities you can
go ahead and get in touch. Most companies will jump at the chance to
talk to you and convince you of their product offerings. However, what
you are interested in are the facts, not the sales pitch.



You have already established their design and technical capabilities,
now you are interested in their ability to fulfil your needs and
provide you with efficient service. Ask for some references from their
most recent projects. Ask for the web addresses, contact names, details
and completion dates. In approaching them in this way you ensure that
you're not getting the one or two satisfied clients that they have
serviced in the past, you are getting up to date clients and up to date
projects.



Once you have their details, call the referees. The following are some
idea's of the kind of information you might want to extract from these
people:-




Verify the details you have been given in respect to project completion dates.




Find out about the quality of service the client received




Ask how able the web design company was in establishing and anticipating the needs of their client.




Discuss deadlines and timely delivery




Try to establish how effective the site has been in achieving the original goals of the client




Ask if the client has any complaints



Don't be afraid to speak frankly, whether satisfied with the
service or not, most people are happy to be given the opportunity to
sing praises or vent frustrations.




Step 4: The End



Well, having done all of this you should have a pretty good idea
which company is going to provide a solution that's going to work for
you. It may seem like a lot of work, but not only are you about to part
with a substantial sum of money, but if the web site you receive
doesn't do its job properly, you could well be missing out on new
business or worse still convincing potential clients to go elsewhere.

About The Author

Phill Bernier is the owner of Adira Limited, (http://www.adira.co.uk)
a web design company based in Winchester, Hampshire, UK. Phill has a
degree in Business IT and 5 years experience of running his own
company. Phill has given talks at a number of events and has published
a number of related articles.

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Technorati Tags: web, internet, design, seo, job, career

Good Design Practices and Important Rules in Website Design

When it comes to your website, extra attention should be paid to every
minute detail to make sure it performs optimally to serve its purpose.
Here are seven important rules of thumb to observe to make sure your
website performs well.



1) Do not use splash pages




Splash pages are the first pages you see when you arrive at a website.
They normally have a very beautiful image with words like "welcome" or
"click here to enter". In fact, they are just that -- pretty vases with
no real purpose. Do not let your visitors have a reason to click on the
"back" button! Give them the value of your site up front without the
splash page.




2) Do not use excessive banner advertisements



Even the least net savvy people have trained themselves to ignore
banner advertisements so you will be wasting valuable website real
estate. Instead, provide more valueable content and weave relevant
affiliate links into your content, and let your visitors feel that they
want to buy instead of being pushed to buy.



3) Have a simple and clear navigation




You have to provide a simple and very straightforward navigation menu
so that even a young child will know how to use it. Stay away from
complicated Flash based menus or multi-tiered dropdown menus. If your
visitors don't know how to navigate, they will leave your site.



4) Have a clear indication of where the user is




When visitors are deeply engrossed in browsing your site, you will want
to make sure they know which part of the site they are in at that
moment. That way, they will be able to browse relevant information or
navigate to any section of the site easily. Don't confuse your visitors
because confusion means "abandon ship"!




5) Avoid using audio on your site



If your visitor is going to stay a long time at your site, reading
your content, you will want to make sure they're not annoyed by some
audio looping on and on on your website. If you insist on adding audio,
make sure they have some control over it -- volume or muting controls
would work fine.



Your website is where your business resides it's like the headquarter
of an offline company. Hence, it is important to practise good design
principles to make sure your site reaches out to the maximum number of
visitors and sells to as many people as possible.



Make sure you have clear directions on the navigation of your website.
The navigation menu should be uncluttered and concise so that visitors
know how to navigate around your website without confusion.



Reduce the number of images on your website. They make your site load
very slowly and more often than not they are very unnecessary. If you
think any image is essential on your site, make sure you optimize them
using image editing programs so that they have a minimum file size.



Keep your text paragraphs at a reasonable length. If a paragraph is too
long, you should split it into seperate paragraphs so that the text
blocks will not be too big. This is important because a block of text
that is too large will deter visitors from reading your content.



Make sure your website complies to web standards at www.w3.org and make
sure they are cross-browser compatible. If your website looks great in
Internet Explorer but breaks horribly in Firefox and Opera, you will
lose out on a lot of prospective visitors.



Avoid using scripting languages on your site unless it is absolutely
necessary. Use scripting languages to handle or manipulate data, not to
create visual effects on your website. Heavy scripts will slow down the
loading time of your site and even crash some browsers. Also, scripts
are not supported across all browsers, so some visitors might miss
important information because of that.



Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.

About The Author

Kanicen Nichathavan is the owner of Shoppers
Journey, At Shoppers Journey, we provide quality Web Marketing &
Web Design solutions for your needs. Be it dazzling websites and
portals or customized software solutions, our team is trained and ready
to fulfill your every need. Visit my site at http://www.shoppersjourney.com


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Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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Technorati Tags: web, internet, design, job, career

Keyword Optimization: Why It Is Important To Online Marketers

Online marketers know that in order to be able to succeed in the
vastness of cyberspace, they must be able to learn how to optimize
their website’s online exposure by being able to optimize the use
of certain keywords and phrases that can help with their site’s
search engine ranking by improving their position in search engine
results.



Since online businesses are starting to discover the complexity of
marketing online, employing certain means can ensure the success of
your attempts to market a certain product or Web content online, one of
which is by keyword optimization.



Keyword Optimization In Online Marketing




Strategically placing keywords and phrases within your site’s
content can help boost your site’s traffic immensely, thereby
improving your site’s ranking in search engine results. The
choice of keywords that you use, and how you optimize them, can play a
role in how well you will be able to promote your website in your
online marketing campaign.



Also, the places where you may situate these keywords can also affect
how your site will be able to rank high on search engine results since
search engines give higher relevance to keywords that are in the
correct places within the web page.



Keyword optimization is such an important part of online marketing
due to the fact that using the appropriate keyword in describing your
site’s content helps inform online users, and potential clients,
about your Web content. People will have an idea of what your site is
offering them even before they actually access your site by merely
reading the keywords used to describe it.



Your keywords should be relevant to the product or Web content that
your site is offering, and these keywords should be prominently
featured on the web page to give focus and importance to these
keywords, in order to improve your search engine ranking since this
will help your site receive consistent web searches over time, thereby
increasing your site’s traffic.



Another reason as to why keyword optimization is such an important part
of online marketing is so that you will be able to find your target
potential customers online without having to exert that much effort. If
you can improve your site’s ranking position in search engines,
then prospective clients will be able to find your site much faster and
in a more efficient manner, thereby increasing your chances of closing
a sale with them.



By using appropriate keywords to improve your site’s search
engine result, you can expose your site on the Internet better since
your site is able to achieve omnipresence. Also, by making sure that
your site is able to hit the top keywords that you aim to optimize, you
can help make it easier for online users to find your site in almost
all types of browsers.



Optimizing keywords will also help provide relevant information to
some of your potential clients, giving them a clear idea as to what
product you are selling, and making it easier for search engines to
pinpoint what your site is all about. This helps avoid the problem of
confusion, especially if you want to target a specific market to your
site, by making sure that your site offers them with only the
appropriate information and relevant links that can help them
understand more about your site’s Web content.

About The Author

Vanessa Arellano Doctor


http://7seo.com - seo Company


For more info visit http://7seo.com and http://seo.xon.us


--------------------------------------------------------------------------
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Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
--------------------------------------------------------------------------


Technorati Tags: web, internet, administrator, design, seo, job, career, keyword, optimization

Keyword Optimization: Why It Is Important To Online Marketers

Online marketers know that in order to be able to succeed in the
vastness of cyberspace, they must be able to learn how to optimize
their website’s online exposure by being able to optimize the use
of certain keywords and phrases that can help with their site’s
search engine ranking by improving their position in search engine
results.



Since online businesses are starting to discover the complexity of
marketing online, employing certain means can ensure the success of
your attempts to market a certain product or Web content online, one of
which is by keyword optimization.



Keyword Optimization In Online Marketing




Strategically placing keywords and phrases within your site’s
content can help boost your site’s traffic immensely, thereby
improving your site’s ranking in search engine results. The
choice of keywords that you use, and how you optimize them, can play a
role in how well you will be able to promote your website in your
online marketing campaign.



Also, the places where you may situate these keywords can also affect
how your site will be able to rank high on search engine results since
search engines give higher relevance to keywords that are in the
correct places within the web page.



Keyword optimization is such an important part of online marketing
due to the fact that using the appropriate keyword in describing your
site’s content helps inform online users, and potential clients,
about your Web content. People will have an idea of what your site is
offering them even before they actually access your site by merely
reading the keywords used to describe it.



Your keywords should be relevant to the product or Web content that
your site is offering, and these keywords should be prominently
featured on the web page to give focus and importance to these
keywords, in order to improve your search engine ranking since this
will help your site receive consistent web searches over time, thereby
increasing your site’s traffic.



Another reason as to why keyword optimization is such an important part
of online marketing is so that you will be able to find your target
potential customers online without having to exert that much effort. If
you can improve your site’s ranking position in search engines,
then prospective clients will be able to find your site much faster and
in a more efficient manner, thereby increasing your chances of closing
a sale with them.



By using appropriate keywords to improve your site’s search
engine result, you can expose your site on the Internet better since
your site is able to achieve omnipresence. Also, by making sure that
your site is able to hit the top keywords that you aim to optimize, you
can help make it easier for online users to find your site in almost
all types of browsers.



Optimizing keywords will also help provide relevant information to
some of your potential clients, giving them a clear idea as to what
product you are selling, and making it easier for search engines to
pinpoint what your site is all about. This helps avoid the problem of
confusion, especially if you want to target a specific market to your
site, by making sure that your site offers them with only the
appropriate information and relevant links that can help them
understand more about your site’s Web content.

About The Author

Vanessa Arellano Doctor


http://7seo.com - seo Company


For more info visit http://7seo.com and http://seo.xon.us


--------------------------------------------------------------------------
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Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
--------------------------------------------------------------------------


Technorati Tags: web, internet, administrator, design, seo, job, career, keyword, optimization

Improved Page Engine Rank and SEO for Beginners and the More Experienced

Improved page engine rank is a term used by those with a confusion with
SEO and page optimization and Google Page Rank – properly
PageRank by the way. It is a trade marked term registered by Google,
although the patent for the PageRank system of calculating and
assigning it is assigned to Stanford University where Page developed
the system, not Google.



What most people do not know is that the term PageRank originates
from the name of one of the developers, Larry Page. Hence Page Rank. He
later teamed up with Sergey Brin to form Google in 1998.



Enough of history: that is in the past! The present is that Google
PageRank that I will henceforth refer to as Page Rank for fear of
breaking copyright law, has been publicly stated by Google as being one
of the predominant means of determining the listing of a website for a
particular search term. This might not last for a lot longer, since
there are whispers that Google are considering reducing the importance
of Page Rank in view of the increasing relevance of social bookmarking
and other social sites such as Del.icio.us and Digg.



Now there is Twitter run by Google, and more and more Twitter results
are turning up in Google search results. Twitter is what is called a
micro-blogging service that uses SMS and instant messaging, or the blog
posts on the Twitter website. Facebook is also being used by more and
more people, but a lot are college students and others trying to spy on
and stalk ex lovers for what can only be assumed to be pretty nefarious
reasons.



However, these uses of so called social networking sites are
immaterial. It their existence that matters, and the association many
of them have with major search engines that are producing so many
search results somewhat less than useful when they should properly have
been filtered out. The question is: Should Google and Yahoo be allowed
to be associated with these sites and give them preference in search
engine results by use of what can only be manipulation of the
algorithms?



Perhaps Page Rank and Link Density will become less important than
your registration and participation in these sites. That is why I have
joined most of them. They are fun to participate in, but much of the
content is very juvenile and amateurish and not what I would to find in
a serious search. Blog postings are generally not useful content.



However, back to link density and Page Rank. It is highly unlikely that
link density will ever be dropped by Google, but they might introduce
some aspects of social bookmarking in to their algorithm. What this
means is that if you want to improve your listing, you will have to be
involved in Google related social sites, Twitter being the main one at
the moment.



If you understand Twitter you will know what I mean when I state
that Google might include, in addition to page rank and traditional
SEO, the number of friends and comments, number of Twitter followers,
photo uploads and frequency of updates. Keep an eye on Google activity
and their acquisitions, since the more acquisitions of social sites
Google make, and the more of their own they produce, then you can be
pretty sure that at some time they will introduce elements of that into
their algorithms.



So, get ahead of the race and get acquainted with Twitter. Google
have made no changes yet, but the buzz is there, so don’t bet
your boots that no changes will be made in that direction sometime in
the future. My belief is that article submission will remain the one
major means of attracting traffic and obtaining one-way links back to
your selected web pages for the foreseeable future, but that elements
of social bookmarking and other social networking sites will gradually
creep into the algorithms.



There is nothing to lose by being ahead in the game, and you have
just been given a clue as to how to do that. It might be a year away,
perhaps less and perhaps more, but when the day comes, if it does, I at
least will be prepared for it.

About The Author

Peter Nisbet




If you want to find out how to get your site listed on the search
engines in 2 days, and improve your listing position dramatically,
check out Pete’s website http://www.improved-search-engine-rank.com where you will be shown screenshots of exactly how he does it.

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DotProject Themes----Personalize Your Project Management Website with a New Get-Up

A PHP/MySQL web application--- dotProject offers a comprehensive
project management solution. Different types of companies ranging from
the software to engineering and logistic firms have successfully used
this software. It is due to the behind- the- scene contributions of
large user and developers’ community that dotProject today boasts
of such an expansive feature list.



In addition to a clean and simple user interface, it is modular in
structure and it also supports themes or skins for bringing customized
flavor to your page presentation. The dotProject software supports the
elements of configuration. Configuration can be done in the dotProject
System Administration environment as well as for setting up the
required infrastructure.



The dotProject themes




Till the version 3.0, only a very limited number of themes were
available for dotProject. With the launch of latter versions, the
dotProject theme bank started to expand, as all the post 3.0 version
releases started to use Smarty templating.



If you are new to dotProject, a tutorial can come handy for you.
Starting from installation of the system and addition of modules, the
tutorial will help you with the changing process of dotProject themes.



Prior to the release of version 3.0, dotProject themes were not
distributed much. The reason may be traced in the developers’
nonchalance for creating new themes for the software.



The default dotProject script comes with three pre-installed themes.
For a community of developers these themes are sufficient for the
project management tool like this.



But they are not right; there are many clients who may wish a
different look and feel for their project management website. In that
case you have to change your dotProject themes. The dotProject themes
can be changed by anybody with some basic knowledge of php/html.



How to proceed with the theme changing process?




* First you have to get inside your dotProject install directory. Now go through the dotProject file hierarchy.


* You can find the theme content under the folder "style".


* Next you need to copy one of the folders with the name of the theme you are going to create.


* Now you can access and edit the files inside to match your theming needs.




There are two ways of selecting the theme:




1. System Wide - System Admin > System Config > Default User Interface style


2. Per Individual User - My Info > Edit Preferences > User Interface Style




The user can change the theme very easily---it takes as little as this:




* Login to your dotProject


* Click on "System Admin"


* Select "Default User Preferences"


* Choose the theme name from the dropdown menu


* Click the Submit button at the bottom of the page.




However, it is possible for the administrator to restrict style
selection by the users. For that the administrator has to remove the
directories / styles that it does not wish users to have access to.

About The Author

Fat Jack Hosting is the Internet
Marketer’s Dream when it comes to hosting. Not only do we have
great ongoing 24/7 support, but we understand the small business owner,
entrepreneur and internet marketer because we are owned and operated by
an extremely successful one. That’s why you get great customer
service, tips, strategies and support. Go here right now to get your
hosting account—>> http://www.fatjackhosting.com




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Hosting Geeklog Sites----Leading To a Booming Online Community

The weblogs are increasingly viewed as a cheaper alternative of
expensive content management system. It makes no difference whether you
are an entrepreneur or a man with opinions to share, the weblog system
offers you the least complicated mode of reaching out to maximum number
of audiences.



Today variety of Weblog-publishing systems are around, but only a few
stands out in the crowd for their easy to set up and maintenance
features and Geeklog is probably the most popular among them.



Today’s user friendly weblog systems don’t require that
much of technical skill to operate them; you can acquire your personal
Web space to publish your files, or you can also set up Weblog software
on a server run by your ISP.



But availing the hosting service from a service provider like Frontier Power has its unique advantage:




* The Geeklog web hosting literally allows you to get up and running.


* Letting other host your Geeklog site saves your hassles with
software, because a web host company has all the necessary software on
its own server to host the files that make up a weblog.



Unique advantage of Geeklog websites




Although many are of the opinion that any kind of editing kills the
very spirit of weblog, you some time need to regulate some aspects of
contents of the site and for that multiple access to the content is
required. The Geeklog application makes the multiple author entry
possible by setting fine-grained permission levels for each individual
user. This enables you to decide for your site whether an individual
user can be allowed to take up such functions as posting, editing
contents, uploading files or including more users to the site.



It is the interactive features of Geeklog like comments thread,
reader polls, shared image galleries or mailing lists that can help you
to build up a community of users with matching wave length.



Geeklog also boasts of an efficient calendar system; the system
allows administrators and users alike to post information about
upcoming activities.



Finally, Geeklog allows you to set up polls -- a great way to know
what your audience is actually thinking. Geeklog also has the built in
feature of offering your own RSS feed, as well as integrating another
site's RSS headlines into your own page.





It is common to feel the need for more advanced features as you
progress through your web community build up process. So it is always
advisable to start with some advanced package as offered by the
Geeklog, so that you do not need to make a mess in the midway by
migrating from one system to another.



Among the feature packed weblog systems, Geeklog definitely stands
out with its many unique features. True that it is easy to operate, but
you can skip the technical hurdles altogether by assigning a web
hosting company to do the job for you. The best web hosting service and
Geeklog weblog---together they can make wonder for clicking it off with
your online community.

About The Author

Fat Jack Hosting is the Internet
Marketer’s Dream when it comes to hosting. Not only do we have
great ongoing 24/7 support, but we understand the small business owner,
entrepreneur and internet marketer because we are owned and operated by
an extremely successful one. That’s why you get great customer
service, tips, strategies and support. Go here right now to get your
hosting account—>> http://www.fatjackhosting.com





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Take the Wheel - Drive Customers to your Website

So you own a small business and you have made the decision to build a
simple website to gain internet exposure. Or maybe you already have a
website that no one visits? You can be the proud owner of the slickest
website you have ever seen, but if you aren’t getting any traffic
because it’s not properly optimized you have wasted a good chunk
of change and a lot of your valuable time. Weather you are building a
site from scratch or tweaking one that already exists, consider these
web hosting and marketing tips to help drive traffic to your website:



For Web Hosting:





1) Start with keywords - Think about terms potential customers would
use to find you in a search engine. What would you type in if you were
looking for your business?



2) Use a keyword selector tool - Type your keywords into a keyword
selector tool to see how many people have searched on the term in the
last 30 days. Look for terms in the 2k-10k range that are relevant to
your site.



3) Use domain names which match your keywords – My client
advertises products that are geared toward leadership skills
development. In addition to leadingonedge.com he also has
leadership-skills.info and a handful of others.



4) Use keywords throughout your web pages - Put your keywords in the title, description, keywords, graphics, and written text.




5) Use a keyword density analyzer - Check your website against a
keyword density analyzer to see how frequently a specific keyword is
used. Shoot for 3-15% density.



6) Slick and sexy doesn't get you traffic - Don't waste your money on
slick graphics or things that fly across your screen. Most visitors
find them annoying and search engines don't care for them.



7) Use Google AdSense on your website - Whenever someone clicks on a
Google ad in your website, you get revenue. And the ads are relevant to
your content. My websites now pay for themselves with ad revenue alone.




8) Advertise Amazon books and products on your website - Set up an
Amazon Associates account and put relevant books and products on your
website. When someone buys a product you get referral revenue.



9) Consider using a website starter package - If going it on your own,
think about using a website starter package which can have you up and
running quickly.



10) Decide where you want to spend your time - In any business, time is
money! Small business web hosting is very doable, but it does take
time. Decide if you want to do it yourself or have a professional help
you.



For Marketing:




1) Get an automated eCommerce system - These can be really good, very
comprehensive and very inexpensive. The good ones can do everything
from customer base management to product management to shopping cart to
newsletter broadcasts.



2) Get a cheap and reliable merchant account provider - You can get
merchant account providers that do both the merchant account and
internet gateway for you.



3) Put a link back to your website in your email autosignature - This
doesn't need to be obnoxious, just a simple link that email recipients
can click on to reference your website.



4) Do selective link trading - Link trade, but make sure the
content on the other websites is similar to your own. Don't touch "link
farms" with a ten-foot pole; search engines hate them.



5) Write articles and include your website address – Every
business owner has something to say that someone would love to read
about! There are a number of article databases out there that are
researched for website content. Find some article databases which house
content similar to yours and write a few articles. You'd be amazed at
where your articles show up!



6) Write newsletters - Allow for customers and visitors to
subscribe to a newsletter to get regular visibility to you and your
company. This is also a great way to compile a customer email data base
for your business.



7) Consider using a search engine submission services - These
services submit your site to multiple search engines & directories.
This can be helpful particularly if your website is new.



8) Set up an affiliates program - Allow for others to promote your
products on a commission basis. Again a good eCommerce system should
already have this built in.



9) Download the Google Toolbar – I am a Google toolbar
fanatic! The Google Toolbar has a nifty feature which shows you the
page rank (0-10 scale) of every site you visit; the higher your page
ranking the higher your placement in search engines.



10) Set up multiple websites - Got three services you perform? Set up
three different websites with domain names that match your keywords.
Super cheap to do and can be very effective.






Lori Quaranta


http://www.consetta.com


http://www.consettapr.com

About The Author

Lori Quaranta is the creator of Consetta Web Solutions, http://www.consetta.com and Consetta Creative Publicity, http://www.consettapr.com
which provides individuals and small business the tools to better
market themselves on the internet and through all media types.




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Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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