Mobile Phones As Mass Media: Models For Content Distribution - Part 2

The history of media follows the same path as the history of
humanity and it is made of great discoveries and progressive changes.

In the early 2000’s, for example, we get to know the seventh
mass medium and the second interactive media: the mobile. Mobile media,
like the Internet before it, is capable of swallowing all of its older
siblings, even the Internet itself. The consumption of news, the
playing of music, watching TV, listening to radio, even viewing movies
are all possible on a mobile device. And the Internet’s two
unique capabilities, interactivity and search, are also available on
the mobile platform.

While mobile media is only eight years old, it is growing and
greedily capturing business revenues and content from its older media
siblings.

Mobile media can in fact replicate all of the capabilities of the other six mass media while sporting six unique benefits:

1. The first personal mass media


2. The first always carried media


3. The first always-on media


4. The first media with a built in payment mechanism


5. The first media always present at the point of creative impulse


6. The first media where the audience can be accurately identified

(Source: Tomi Ahonen explanation of the seventh mass media, mobile)

In this second part of this white paper edited by Alan Moore, CEO of
SMLXL, you will be guided into a greater understanding of what the
evolution of mobile phones as mass media has in store for you.

Here the details:

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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer

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