FUTURE OF MEDIA

Developments in the Last Year

The report opens by surveying significant developments in the media landscape since June 2006.
Here we are given an overview of the previous year, and the changes
that made 2006 important for media publishers, networks and consumers.
Salient topics include:

• Industry transactions, acquisitions, layoffs and closures:
  
  
  

  Here the importance of the NewsCorp Dow Jones acquisition, the XM and Sirius merger and of course the Google YouTube
  and DoubleClick deals immediately leap out at me on the one hand, as
  NewsCorp continue to succeed in their bid to own every mass media news
  channel on the globe, and Google continue to dominate online
  advertising,
  On the other hand the troubling 93% increase in
  media layoffs in Q1 of 2007 as compared to the same period in 2006 is
  somewhat disconcerting at face value.
  Reading between the lines, however, it would seem that layoffs and
  closures are focused on media conglomerates and the dwindling newspaper
  industry, which fares badly throughout the report. With AOL Time Warner
  firing 5000 staff, and the San Francisco chronicle cutting back 25% of its staff, working as an independent online publisher never looked so appealing.

  
  
• User generated content and new distribution channels:
  
  

  If you hadn't noticed already user generated content is driving the new web, whether through video sharing services, blog publishing or social network services
  that users spend hours tending to. Gone are the days of a top-down
  mass-delivered media, and in their place we are seeing an emergent participatory media culture.
  The report highlights the fact that the vast majority of the
  staggering seven billion online videos streamed each month are user
  generated in nature, and that 120,000 new blogs are created each and
  every day. The audience has gotten up from its chair, thrown away the
  remote control and started making their own media.

  
  
• Intellectual Property and Censorship:
  
  
  

  Last year has been greatly divided on issues of intellectual property, with the RIAA attempting to shut down file sharing site The Pirate Bay, and suing grandmothers and children on the one hand, and - as the Future of Media Report points out - EMI and iTunes dropping DRM from some of its catalogue of online music sales on the other.
  As users reject such measures as DRM,
  and persist in uploading and sharing content regardless of its
  copyright status, there has been inevitable fall out, as in the $1
  billion law suit filed against Google for infringement of Viacom media
  properties. Nonetheless, the truly smart companies have chosen to
  partner with YouTube and other online video sharing portals,
  befriending rather than alienating their potential audiences.
  The report also makes mention of censorship issues from the past
  year, with US military personnel being banned from using MySpace and
  YouTube - a sure sign of their disruptive nature and ability to leak
  otherwise censored information. Mention is also given to the filtering
  of "inappropriate content" by the recently launched Chinese MySpace.

In short this overview of the year provides
interesting discussion points and touches on some of the salient events
in global media over the last year, without taking sides or entering
into critical analysis of the same.

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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer

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