Tuesday, July 17, 2007

Growth Sectors Online and the Role of Social Media

It comes as no surprise to find that social networking services such as MySpace and Facebook, and social media sites such as YouTube and Wikipedia are enjoying a healthy rise in online visitors.

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Given the global reach of these destinations, however, it seems somewhat shortsighted to account only for their US, UK and Australian versions, but perhaps this reflects the key audience of the Future of Media report and summit?

Social networking services are enjoying an obvious boom across the board, and last year has seen significant growth in this area too. It will be interesting to see the figures for next year, taking into account the phenomenal growth of Facebook since the opening up of their platform.

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I find the social media chart somewhat baffling, as while YouTube is the living definition of social media, and Wikipedia at least scrapes in on the grounds of being user-generated, the Apple website doesn't strike me as in any way a social media destination.

One would then assume a possible reference to Apple relationship with music sales given iTunes high penetration and commercial success, but given that iTunes lacks even the most rudimentary social functionality - unless you count its primitive music sharing facility - I am a bit baffled by its inclusion above much more worthy social media candidates.

Regardless, the information contained in this section of the Future of Media report supports the ongoing contention that media is rapidly becoming user-generated, personalized and participatory in nature.




Worldwide Internet Access and Usage

The section devoted to worldwide Internet access falls prey to the issue mentioned previously of somewhat arbitrary national and global points of comparison.

Here you learn that in terms of total absolute number of active Internet users, the US leads the way, while that Japan lags behind in ''Internet participation through PCs'' but with no reported reference to the Japanese predominant means of Internet access: the highly developed Japanese 3.5G mobile Internet platform.

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Unfortunately, also the selection of countries utilized in this new edition of the Future of Media report feels somewhat arbitrary, if not altogether US-centric, with only Germany and the UK representing Europe.

This is further compounded by the side-by-side comparative chart for Internet connection speeds, which uses an entirely different batch of seemingly random countries to once again assert US dominance.

Having encountered the problems several US colleagues and contacts have with video streaming, I find these figures somewhat hard to fathom. It also seems peculiar that Japan goes missing from the chart, when average connection speeds are somewhere in the region of five to ten times that of those cited for the US.

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Regardless of how you feel about the integrity of this data, it seems without doubt the fact that broadband uptake is on the rise, and while connection speeds vary greatly from nation to nation, the age of dial-up is fast being left behind as the richer media-infused web takes center stage.


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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer

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