Internet marketing is a new place with the same old purpose. When I
first learned about Internet marketing, it felt as if I had been there,
done that. I reached back in time to find how Internet marketing today
was something I already did, years ago. I was a nerdy kid who was more
interested in commerce than dolls. I persuaded my dad to help me setup
a lemonade stand on the lawn in front of our one-story home. I mixed up
a batch of fresh squeezed lemonade, grabbed my mother's favorite milk
glasses, and hung up a cardboard sign with the words, "Lemonade
10¢." I greeted my first customer within the hour. It was fun
stuffing all those 'In God We Trust" dollar bills into an old cigar
box.
Today, dollar bills fly across space and deposit themselves into my
bank account. That's different! But commerce is still the exciting
challenge that left my dolls unattended on the shelf. The Internet has
opened up endless possibilities for commerce. And just like the sign I
hung up years ago, we still put signs out to attract buyers. It's not
so different.
You meet people, show them your wares, let them know why your
lemonade tastes better than anyone else's and after they buy a glass
and take a sip, they come back for more. It is such a simple concept,
it's a wonder why so many marketers make it sound so confusing.
Think of Internet marketing as if you were tacking up a sign on your
lemonade stand. Now, think of your website as your lemonade stand. It's
easy to see that all you have to do to attract more customers is hang
up lots of signs all over the neighborhood. Now, picture yourself
standing on your front lawn as cars speed by and no one stops to buy a
glass of your frosty lemonade. That's what happens when you don't put
out any signs.
There are many places where you post your advertising sign on the
Internet. Google, Yahoo!, Ask.com are well known hot spots to post your
sign. It's called pay-per-click advertising. You rent sign space, but
pay only when someone clicks your link and lands on your web site page.
What if you get hundreds of clicks at $1.00 each. Yikes! That can add
up. But it is a real sunny day when the visitors that come from each
click, engage your offers and become a new business contact. That's a
lot of lemonade!
But what if people land on your web page and don't like the color of
your lemonade. Sales conversions will be low to non existent. So before
you hang out any signs inviting customers to your website, do a sales
checkup. You want the words on your web pages to show and tell visitors
just how tasty your offers are. You want both substance and persuasion
throughout your web page copy. If you're not sure how to write your
copy, there are many professional advertising copy writing services
ready to help you.
Speaking of your web page copy, another way to bring buyers to your web
site is search engine optimization (SEO). This is like dressing up your
lemonade stand sign with the right words. How many takers would I have
gotten when I was a kid if my sign read, "Cold Beer" when I was clearly
selling lemonade. People who stopped by for a beer would not be
pleased. And what if I wrote those words in a foreign language. People
would be confused, and so would search engines. It is just as important
to speak in a language search engines understand as it is to speak in a
language your web page visitors understand. Search engine optimization
makes that happen. And the beauty of search engine optimization is you
get free clicks. It's like posting signs all over the Internet inviting
customers to come and buy a glass of lemonade. But in this instance,
all your posts are free. You don't pay for the clicks you get. How cool
is that!!
Internet marketing may be a mystery to you, and you may not even
know enough about it to even consider it as a necessary arrow in your
marketing quiver. Who wants to run up a credit card on this unknown
thing called Internet marketing. Unfortunately, this nebulous selling
environment is it. It's the place. Your website is the new lemonade
stand, and Internet marketing attracts buyers.
We meet and we both benefit. We still have that in common. If you
have a website, check your web pages for substance and sales
persuasion, optimize key pages and start marketing online. Post those
signs. Let people know how good your lemonade is.
About The Author
copywriting, web design and Internet marketing. She's published two
books on sales and marketing, and offers sales checkups and marketing
tips for small business. http://www.dm-creative.com
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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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