Using video marketing to drive traffic to your web site is an online
marketing strategy many small business owners and internet marketers
are beginning to embrace, with much success. Having a traditional
website only allows you to reach those people who first find your
website. However, combining video, social networking and some simple
video marketing techniques can drive hordes of qualified visitors to
your website.
First, let’s forget the silly videos you’ll find all
over YouTube of kids running into fences and demonstrating the newest
dance move. While that kind of video can bring in hundreds of thousands
of views, it won’t bring the targeted traffic you need.
Instead, consider making a video tightly targeted towards your
niche. A real estate agent might make a video introducing herself and
showcasing a few of her available homes for sale. A night club might
make a video “commercial” with soundbites from partygoers.
A software developer might make a video demonstrating his latest
application.
Because Google and other search engines are beginning to give
videos hosted on sites like YouTube preferential search engine ranking,
it’s quite possible your video could end up on the first page of
search results for your targeted keyphrase. This is incredibly powerful
and not to be overlooked, as this is what will make your video
marketing efforts well worth the time you invest in them.
Consider that YouTube itself may not have a huge market of people
looking for videos on “Oakland real estate.” But if your
video titled “Oakland Real Estate” made the first page of
Google search results (again, due to the preferential search results
video is receiving in the search engines) you’d benefit from the
hundreds of people who search for that term in Google seeing your video
as the #1 result and ,in turn, watching your clip.
With the preferential treatment videos are receiving in search
results, the question then becomes, “How do I move people from
watching my video on YouTube to actually visiting my website?”
This is simple. Bribe them, at the end of your marketing video. What follows are some ideas:
* Offer them something for free at your site (a consultation, a report, free drink, demo version, MP3 download, etc.)
* Poll them or ask them a question they need visit your site to
answer. People love to give their opinion. You can combine with the
free offer, above, by giving them the freebie upon completion of the
poll or question. This is invaluable for market research.
* Leave ‘em hanging. Don’t tell the whole story on your
YouTube hosted video – instead, tell them just enough to incite
curiosity. Then, instruct them to visit your site for the complete
story or answer.
Each of these ideas are intentionally broad can be focused indefinitely and molded to fit your target market.
The key here is catching your audience while they’re hot;
directly after having watched our video and giving them a reason to
continue on to your website. The truth is that if you don’t, most
will simply click through to another video or search result. Capitalize
on their attention and tell them where to go and what to do next
– you’ll be surprised at how many will comply!
Even if you’re no Spieldberg (I know I’m not) you can produce traffic sucking videos with these simple methods.
About The Author
--------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
--------------------------------------------------------------------------
Technorati Tags: web, business, sales, marketing, internet marketing, internet business, online business, work at home
No comments:
Post a Comment