So you own a small business and you have made the decision to build a
simple website to gain internet exposure. Or maybe you already have a
website that no one visits? You can be the proud owner of the slickest
website you have ever seen, but if you aren’t getting any traffic
because it’s not properly optimized you have wasted a good chunk
of change and a lot of your valuable time. Weather you are building a
site from scratch or tweaking one that already exists, consider these
web hosting and marketing tips to help drive traffic to your website:
For Web Hosting:
1) Start with keywords - Think about terms potential customers would
use to find you in a search engine. What would you type in if you were
looking for your business?
2) Use a keyword selector tool - Type your keywords into a keyword
selector tool to see how many people have searched on the term in the
last 30 days. Look for terms in the 2k-10k range that are relevant to
your site.
3) Use domain names which match your keywords – My client
advertises products that are geared toward leadership skills
development. In addition to leadingonedge.com he also has
leadership-skills.info and a handful of others.
4) Use keywords throughout your web pages - Put your keywords in the title, description, keywords, graphics, and written text.
5) Use a keyword density analyzer - Check your website against a
keyword density analyzer to see how frequently a specific keyword is
used. Shoot for 3-15% density.
6) Slick and sexy doesn't get you traffic - Don't waste your money on
slick graphics or things that fly across your screen. Most visitors
find them annoying and search engines don't care for them.
7) Use Google AdSense on your website - Whenever someone clicks on a
Google ad in your website, you get revenue. And the ads are relevant to
your content. My websites now pay for themselves with ad revenue alone.
8) Advertise Amazon books and products on your website - Set up an
Amazon Associates account and put relevant books and products on your
website. When someone buys a product you get referral revenue.
9) Consider using a website starter package - If going it on your own,
think about using a website starter package which can have you up and
running quickly.
10) Decide where you want to spend your time - In any business, time is
money! Small business web hosting is very doable, but it does take
time. Decide if you want to do it yourself or have a professional help
you.
For Marketing:
1) Get an automated eCommerce system - These can be really good, very
comprehensive and very inexpensive. The good ones can do everything
from customer base management to product management to shopping cart to
newsletter broadcasts.
2) Get a cheap and reliable merchant account provider - You can get
merchant account providers that do both the merchant account and
internet gateway for you.
3) Put a link back to your website in your email autosignature - This
doesn't need to be obnoxious, just a simple link that email recipients
can click on to reference your website.
4) Do selective link trading - Link trade, but make sure the
content on the other websites is similar to your own. Don't touch "link
farms" with a ten-foot pole; search engines hate them.
5) Write articles and include your website address – Every
business owner has something to say that someone would love to read
about! There are a number of article databases out there that are
researched for website content. Find some article databases which house
content similar to yours and write a few articles. You'd be amazed at
where your articles show up!
6) Write newsletters - Allow for customers and visitors to
subscribe to a newsletter to get regular visibility to you and your
company. This is also a great way to compile a customer email data base
for your business.
7) Consider using a search engine submission services - These
services submit your site to multiple search engines & directories.
This can be helpful particularly if your website is new.
8) Set up an affiliates program - Allow for others to promote your
products on a commission basis. Again a good eCommerce system should
already have this built in.
9) Download the Google Toolbar – I am a Google toolbar
fanatic! The Google Toolbar has a nifty feature which shows you the
page rank (0-10 scale) of every site you visit; the higher your page
ranking the higher your placement in search engines.
10) Set up multiple websites - Got three services you perform? Set up
three different websites with domain names that match your keywords.
Super cheap to do and can be very effective.
Lori Quaranta
http://www.consetta.com
http://www.consettapr.com
About The Author
which provides individuals and small business the tools to better
market themselves on the internet and through all media types.
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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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