Categories: Rich Internet Applications
Tags: Web, Microsoft Silverlight, Internet, Internet Application, Market Adoption, Ryan Stewart
When smarter people than me start talking about Rich Internet
Applications I’m always a happy camper. In this case it’s Michael Coté from RedMonk
who recently got a tour of Silverlight from Microsoft and wrote up an
interesting perspective on the Rich Internet Application space. I
enjoyed his definition of what an RIA is because I think we’re
all still trying to define it:
My simple sieve consists of three parts:
- Is it something trying to act like a web application (only better!), including connecting to and interacting with the web?
- Is it trying to go beyond standard web application UI technology using something more than Ajax?
- Did you have to download a browser plugin or other runtime?
Answering “yes” to more than less of those, you probably
have an RIA. Sure, that’s not a tried-and-true method, but
it’s something more than the other method that works 100% of the
time, “I’ll know it when I see it.”
It’s a long post but worth reading because Coté gets into the why
of Rich Internet Applications, which is something that not everyone
seems to get. Most people acknowledge that RIAs look better, but in
some cases that prettier UI doesn’t translate into a better user
experience. In those cases, everyone loses. All of us, Microsoft,
Adobe, ect, want RIAs to make the web experience better. And as
Coté starts to brainstorm, that can happen in a lot of different
verticals.
It could be video, where both Flash and Silverlight make the web
better. It could be retail applications that help stores lure customers
with better advertising and a more fun commerce experience. It could be
any site on the web that wants to use RIA technologies to differentiate
themselves from their competitors. Or it could even be the enterprise,
which is something Adobe is starting to talk more about.
Here’s the key: Because these technologies are all still very
new, we don’t have a lot of examples to point to to say
“this works.” But people are using them. Look at Pownce, the Nike+ site, the British Library, or Finetune.
The market is going to ultimately decide whether or not these sites
increase traffic/add brand loyalty/create a better user experience. But
so far the trend seems to be that more sites and
companies are leveraging RIAs. I think that means that in large part
people are happy with their RIA investments, but in the near future as
we get more data and metrics on these RIAs, we’ll be able to talk
more about concrete examples.
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Distributed by Hasan Shrek, independence blogger. Also run online business , mlm coder, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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